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The OTA Battle Moves to the AI Layer — But the Marketing War Isn't Over Yet
By integrating Anthropic's Claude models into its 'Penny' assistant, Priceline shifts the competition among major OTAs from the race...
AI Opens a New Front for Amadeus Within the Travel Industry
A move that shifts tourism advertising from optimizing what has already converted to capturing demand signals early — and reopens the question...
NDC Is No Longer Optional: How the Aviation Industry Is Transforming the Way It Sells Flights
After more than a decade since IATA launched the NDC airline standard, the question within the travel industry is no longer about...